Book functioning in the modern society, called by the researchers not only as an information but also a media one, has changed. Book and media are considered as unique phenomena the essence of which being reflected in sense-filled notions. The aim of the article is to reveal the place of book in the media space. Its tasks are: 1) on the base of modern home and foreign dictionaries and encyclopedias to show the difference in approaches to definitions and expose the content of the concepts “book” and “media”; 2) to demonstrate the specifics of the book entering into contemporary media sphere both on the level of its transformation into new existence forms in the electronic environment and on the level of its being as an independent unit in the form of a printed book; 3) to establish the possible methodological approaches to the investigation of the problem and suggest the methodology of transdisciplinarity as the basic one. Methods used are: theoretical analysis and generalization, terminological analysis, transdisciplinary approach. The term “media” describes the whole sphere of activity (“media sphere”) in the centre of which are means of information and communication, social institutes, dealing with the content production and delivering it to the public. The book is included into this sphere transforming its form into a new electronic one and getting benefits through the variability ofelectronic resources, virtuality, a new language and communicative formats. A printed book with its great number of valuable properties, first of all ability to influence inner cognitive and psychological perception structures while reading faces significant difficulties in its publishing and dissemination; it’s transferred into the second row of information policy and mass cognition. Thus, it’s methodologically important to consider book in any form as a significant element in the modern media sphere. It’s promising to use the transdisciplinary approach to book research when it is studied not by aspects from the viewpoint of this or that discipline but as a whole using all acquired knowledge.

The article is devoted to the analysis of book transformation as one of the oldest and the most influential types of media in the historical context of media revolutions. It characterizes the main attributes of media, underlining common features of the book and other types of media. The article explores the evolution and specific changes of oral, written and electronic information carriers and other types of media in the context of time and space. It analyses historical conditions and the modern tendency to reproduce a book in audio and electronic formats. The article also claims that such transformations make a significant impact on the classical relationship between all participants and stakeholders in book creation, production, distribution and usage. The authors emphasize the importance and further impact of large-scale changes in the nature of book in the context of media revolutions. The history of humankind has undergone four media revolutions. At present one can observe transforming the world and domestic book markets: new market segments are being formed and continue to develop. The most important trend is the transformation of the book as medium and the appearance of its new features and communication opportunities. The article considers the processes of mediatization that transform mental landmarks of contemporaries, and form new skills and techniques that are essential in modern communication. Mutual influence and modification of information channels and message itself, lead to the modification the perception of texts. All these processes require the development of new media authors’, text creators’, publishers’, editors’, readers/users’, media consumers’ competences, and ultimately change communication abilities and the priorities of all media consumers. The authors underline the necessity to create and use a new transdisciplinary medialogical approach to book research and its industry in space-time context.

The study gives a new outlook on the activities of the first Tyumen printing house, which was founded by K. N. Vysotsky in 1869 and existed until 1909. The scientific novelty of the research is due to the following: 1) book publishing is considered as part of the media revolution carried out by K. N. Vysotsky thanks to the opening of the first photography studio (1866), lithography studio (1867), printing house (1869), and a newspaper publishing news and advertisements (1879) in a provincial Siberian town; 2) publishing activities of K. N. Vysotsky and L. K. Vysotskaya are linked with the history of Siberian steam navigation in the 1870–1890s. The purpose of the article is to characterize Russian dorozhniki - itinerary books as a special type of publications in the Vysotskys’ printing house, to identify their diversity and role in the activities of steamship companies, in particular the Kurbatov and Ignatov Partnership. A bibliological analysis based on the structural-typological method within the context and system approaches allows a new interpretation of the role and place of the Vysotskys’ printing house in the history of Siberian book culture. The author comes to the conclusions that about 20% of the repertoire (11 of 56 books) of the Vysotskys’ printing house are books about steamboats and rivers. They represent a semantic unity, a unique series structured by space (more than 3000 km along West Siberian rivers from Tyumen to Tomsk) and the idea of industrialization and cultural development of new lands. The structural dominance of the series belongs to a special publication type: dorozhnik (an itinerary book), the purpose of which was to indicate the distance between settlements and to serve as a travel guide on Siberian rivers. Publication of such books, which are known to exist since the ancient Rome, testifies to the high print culture of the Vysotskys publishers. These books are very diverse: brief guidebooks coexisted with lithographic cartographic editions and advertising catalogs in the genre of history writing and ethnographic travel essays. The significance of the itinerary books published by the Vysotskys lies in the cultural brand they formed for Tyumen as a town and the birthplace of all navigation along West Siberian rivers.

Due to the rapid globalization in the second half of the 20th century the problems of preserving and studying the historical and cultural heritage of certain territories of national states have become especially relevant and socially significant. Since the book is a form of presentation of cultural heritage values, the memorial function responsible for preserving the heritage of certain territories and making population familiar to it is of fundamental importance for regional book culture. The purpose of the study presented in the article is to reveal ways to implement the memorial function of the regional book culture in Siberia and the Far East in the 2000–2010s. As a methodological basis, the theoretical model of book culture proposed by K. Migoń was used, who distinguishes the local, regional, national, supranational, cultural-civilizational and world “cultural circles of the book”. The activities of publishing houses and publishing organizations in Siberia and the Far East are treated within the local and regional “circles” as a part of the national Russian book culture. The article shows the main actors of modern local history book publishing in Siberia and the Far East: these are the majority of regional publishing houses and those publishing organizations whose activities are institutionally related to the preservation of historical and cultural heritage (museums, archives and libraries). Methods for popularizing their products are presented. For the first time, examples of product placement in advertising local history literature are identified and presented. The author concludes that Internet is becoming the main channel for the dissemination and popularization of regional local history book production, that opens the access to a wider circle of readers of historical and cultural heritage of Siberia and the Far East.

The peculiarity of the Russian-language Instagram segment is that for many users it has become the platform for text self-expression and discussions (including on reading issues). This explains the fact that many publishers and bookstores create their own Instagram accounts to promote book products. The purpose of the article is to identify the marketing potential of book public pages in Instagram. The author sets the following tasks: to identify successful practices of publishers and bookselling organizations in Instagram; analyze them from the point of view of text content, visual design; identify the main forms of users engagement; calculate the engagement rate (ER); identify possible "recipes" for the success of book public pages. Viewing the official websites of publishers and bookstores allowed the identification of book public posts with a significant number of subscribers and that of forms to attract users, and the determination of content features and visual design. A comparison of the activity level of public pages: @ eksmolive and @mifbooks of two major publishing houses. For this purpose, the number of posts, likes and comments for the period from 23.10.2019 to 22.11.2019 was calculated, as well as the engagement rate using the ER method. The author comes to the conclusion that the Instagram is widely used by publishing organizations and booksellers as a promising platform for book promotion and reading support, active exchange of information with the audience, increasing people’s loyalty, brand promotion, organization of direct sales. Effectiveness of the presence of booksellers in Instagram largely depends on the competent segmentation of the audience, the uniqueness of the content and visual design, and the use of various techniques and methods to enhance user engagement. 

The aim of the article is to find out the features of communication and media usage among the older generation of Sakhalin repatriates in Japan. To achieve this aim we set up the following tasks: 1. To define what media and what language are used by the older generation of Sakhalin repatriates; 2. To make it clear what media are used by the older generation of Sakhalin repatriates for communication inside Japan and abroad; 3. To elucidate the changes and their reasons in media usage by the older generation of Sakhalin repatriates occurred since the beginning of their repatriation. This article is based on interviews with 9 respondents conducted between August and October in 2017. All respondents represent the older generation. The field study covered 5 cities (in alphabet order): Asahikawa, Hakodate, Sapporo, Tokyo, Wakkanai. The middle age of respondents is equal to 70 years and 3 months. Previous studies on Sakhalin repatriates in Japan were on the issues of the pre-repatriation period, cultural background, language level, identity factors, adaptation strategies different for each generation of Sakhalin repatriates. However, the issues connected with communication and media usage has never been the subject for a special study. The results of the study can be used for understanding the features of such a phenomena as repatriation, as well as the modern communication processes both in Japan and the world. The author comes to the following conclusions: 1. The older generation of Sakhalin repatriates is able to maintain a multicultural space of living by using multilingual media and conducting transnational communication; 2. There are differences in new media usage among the older generation of Sakhalin repatriates. These differences arise not only from lack of media literacy but also from social and economic status of repatriates and their needs.

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

The author discusses the process of creating the collection of Russian books in the first half of the 19th century in the contemporary Library of University in Warsaw. Three types of sources were used: 1) the reports of the superintendents of the Warsaw Education District prepared in 1841–1860 and stored as part of the archival collections of the Ministry of Education of the Russian Empire in Russian State Historical Archives in StPetersburg; 2) the printed catalog of A. F. Smirdin Library – a copy with annotations of Warsaw librarians held by the University Library in Warsaw; 3) a hand-written catalog of Russian books held by the Library of Warsaw Education District in 1850 stored in the Archives of the University Library in Warsaw. Their analysis allowed the author the following statements about the collection of the Russian books: 1) in 1850 the collection included 4055 titles in 6493 volumes; 2) this collection makes 9% of the whole Library collection; 3) the subject of the collection is humanities (Russian literature, Russian philology, history of Russia and world history, theology and religion nearly absent); 4) the collection is of a very high cultural value (it includes rare and valuable editions of books of most prominent Russian writers of the first half of the 19th century, for instance first editions of Pushkin’s works); 5) main trends in Russian books acquisition were the history of Russia, politics, fictions and analyses of these works.

The article identifies the library's ability to stimulate reader activity in the context of the multimedia culture development. It also considers main changes in the library activities as an organizer of reading in multimedia culture including the increase of emphasis on readers, their subjectivity, interaction dialogue forms development, multimedia projects implementation, online services and digital resources introduction, education of readers on literate media behavior and text activity in the Internet. The author states that in the context of multimedia, library can become an active participant in overcoming information chaos, streamlining information flows, enhancing reading and also contribute to the development of inter-reader communication. The article concludes that it is necessary to prepare library specialists, tutors, ready to organize communication about books and reading in a real and virtual environment, network navigation, analysis of Internet resources, recognition of misinformation, and teaching readers various techniques of textual activity.

One of the most important competitive advantages of researchers / research organizations is their individual visibility in professional community depending on scientific importance of results obtained. Under hard competitive conditions, however, not only results as such are essentially important for the visibility but also the amount of publications reflecting them. This amount depends, amongst other factors, on scholarly journals’ publication speeds. In Russia, an annual amount of publications accounted in the WoS / Scopus is adapted as the main criterion for institutes of the RAS on the state task fulfillment, thus making the speed of research results publishing critically important. The article reflects the results of the statistical analysis of publication speeds of materials for the authors affiliated with the Boreskov Institute of Catalysis (BIC), Siberian Branch of the RAS. The statistical analysis of journal publication speeds is performed with the aid of the CRIS-system SciAct. The system embraces more than 20 modes of scientific activities and accounts journal articles, conferences proceedings, patents, dissertations, etc. It contains profiles of authors, organizations and journals and allows preparing various reports and accounts in one click. With array of more than 8 thousands of BIC articles 1960–2019 in 712 scholarly journals, the authors determined the minimal, maximal and median values of their publication speeds. Results obtained allow recommending journals with median articles’ publication speed of 1–2 months to the staff of physical-chemical research organizations. The approach and its results are useful for research planning.

The article’s aim is to give an overview of the e-books market in Poland, including some issues from the history and perspectives of its future development; to reveal the role of authors and bloggers in popularizing e-books and e-reading; to elucidate how preferences of Poles in e-books reading devices and their attitude towards electronic reading were changing; to analyse problems that publishers and e-books sellers face. The article is based on social interrogation data, works of researchers and Polish book market analysts. The period between 2009–2018 demonstrate the following main characteristics of the market: rapid changes in technology, necessary for creating e-books; changing habits of the Polish readers, the lack of systematized approach to e-books as new media and economic barriers such as rather high VAT rate for digital publications. The paper underlines also the role of individuals and their initiatives in shaping the broadband culture. The basic conclusion of the work is as follows: Polish e-books market is still at the stage of forming its main segments. This work novelty and theoretical significance is in exposing and characterizing tendencies of e-books market evolution in Poland. Practical significance of the work is in acknowledging the necessity of attracting publishers, librarians and researchers to solving problems of creation in the country a constantly renovated database of electronic editions, its accessibility by Pole users.

Using the example of literary-specialized blogs the article shows the gradual virtualization of readers' practices, the changes in book perceptions in the media environment, and the overall mediatization of Russian book culture. The main problem raised in the article: how digital technologies transform book culture, what are the specifics of these changes, and is it possible to preserve the key meanings of the Russian book culture in the context of convergence of traditionalism with the new cultural reality. The purpose of the article is to consider literary blogs and podcasts as book media formats in the context of the global cultural agenda and changes in the field of Russian book consumption. The author treats different aspects of book's phygitalization and digitalization, its rootedness in the media space and the need for media support; compares popular online readers services and media projects on reading popularization. The main conclusions are: it is impossible to imagine modern readership outside the media and blogosphere, primarily due to their high communicative capabilities. Book services provide a virtual platform for discussing what is read, initiating a dialogue; blogs are one of most popular and effective tools for orientation in the literary process and the development of book communication; blogosphere changes the perspective of the perception of book culture, offers non-standard approaches to its understanding.

Due to the active expansion of the media environment, convergent processes occurring in the modern socio-cultural space, there is a need to create information and educational platforms on forming information culture of population and, in particular, school-age children. The article describes the results of a study on creating favorable cultural and educational conditions for organizing systematic work on information culture and media literacy formation for children of middle and high school age in a library. The goal of the study is to build a universal model of the educational program with its subsequent implementation in the library environment. Its tasks were: 1) to make experiments on testing interactive lessons on the course «Information Culture in the Study of the Native Land Literature», developed according to the proposed universal model; 2) to analyze the results of experimental work; 3) to design the development program for the Information and Digital Culture Center of the Sakhalin Regional Universal Scientific Library for it to form information culture and media literacy for various population groups, in particular, the young generation. The article assesses the significance of the problem, describes the research parameters, and presents the results of testing the course "Information culture in the study of literature of the native land». The development program of the center for information and digital culture of the Sakhalin Regional Universal Scientific Library was made, designed to solve the problem of forming the information culture of the younger generation.